There is no doubt that today is the day and age of digital revolution. It is the day and age when if you are not familiar with concepts like SEO, Digital Marketing then your business will be going to suffer from it.
The answer is pretty simple.
Because your competitors aren’t going to wait for you to go digital. Just about everyone who has a business is now setting up their business online and for that are doing everything in their power to make it a success.
“And while you are focusing on things like Marketing and Online Media; one key aspect of it which mustn’t go unnoticed is SEO which is Search Engine Optimization.”
So What Is Search Engine Optimization?
Fundamentally speaking, search engine optimization is the process of ranking high on the search engine results pages like Google & Bing thus ensuring quality traffic from them which will eventually play a key role when it comes to conversion of your products and services.
And when we talk about SEO then we simply cannot neglect the part of link building which is quite an integral concept for it.
What Is Link Building?
In simple language, link building is the process of getting or you can say acquiring links from other websites.
And while it is quite an important part of SEO, it is equally difficult to master.
What Are Links To Search Engines?
All the major search engines use the links for fundamentally two purposes:
- For discovering new web pages.
- And in classifying that what should be the position of the page when it comes to rank the particular page.
And it is when the search engines have crawled the web pages on the web, they see the content of those pages and then index them. And while indexing the search engines also see the number of links which are pointing to that particular page from other third party or you can say external websites.
“So, the more high-quality websites link to you, the possibility of your website ranking high on the search engines become more and more.”
However, things have changed with time and there is no denial of the fact that SEO is a very vast field and changes much frequently. And generally, it was taken as a fact that the quality of links pointing to a page is the key source of making all the difference. However, recently social media has changed the game to a greater extent.
So, now as a speculating thing, we can say that the social signals are acquiring a greater role in the scheme of SEO. Thus, it is equally important to be present on social media platforms such as Facebook, LinkedIn, and Instagram.
Why Is Link Building Beneficial For Your Business?
As said before, building quality backlinks ensure quality SEO. And if your SEO is good then the amount of organic traffic on your website will increase at a considerable pace.
And more traffic means more conversions!
Quality Backlinks ensure that your website or blog gets referral traffic to it. Always, remember that in the end, it is about your products, your services and yes the ultimate reward which is money.
Building quality backlinks are good for your brand and can help you establish it in a successful manner. And some link building techniques like content creation, social media cannot just drive traffic to your website or blog but it is a great tool for educating them.